Sales
The term sales usually refers to the exchange of goods or services for money. Companies can sell products directly, or use agents or brokers that sell their products to consumers. Sales exist and are supported by a range of other business functions, including product marketing, advertising, and customer service. For many general managers, increasing sales is a primary goal, and requires detailed knowledge of customers, sales pathways, and production costs. Today’s sales managers face a diverse range of challenges, including online competition and finding ways to appeal to global markets.
Related Articles
Closing the Gap Between Executive Education and Workplace Change
Participants often struggle to translate executive education into tangible workplace action because daily pressures, limited follow-up and overly theoretical content get in the way. Business schools are redesigning programs to bridge that gap.
How Micro-Credentials Can Help You Upskill Fast on AI, Digitalisation and Beyond
By Seb Murray on Feb 28, 2025
Courses with specialized focuses and shorter durations are gaining traction, especially for those who can't make longer-term commitments outside of work. Staff at IESE Business School and Rotterdam School of Management give details on why these courses are becoming increasingly appealing.
How Digital Transformation Courses Keep Leaders Ahead of the AI and Tech Game
By Seb Murray on Dec 10, 2024
Programs are reshaping courses to teach skills in AI, cybersecurity and other evolving aspects of modern technology. Students can gain tools to enhance their company's operations and lead innovation in an era of digital disruption.
Can a Basket of Executive Courses Replace an MBA?
By Seb Murray on Jun 20, 2024
With a multitude of learning options available, the traditional MBA degree is no longer the singular path to career advancement it once was. According to a recent survey by consultants Carrington Crisp, nearly 40% of potential MBA students would consider enrolling in short non-degree executive courses instead of committing to a full MBA program. These findings raise a question: Can a basket of executive courses really replace an MBA?
