Marketing
Marketing is the set of activities done by a business to promote its products or services. These activities can include customer identification, advertising, branding, and promotion. For managers, effective marketing can directly translate into better sales and customer experience improvements. In developing marketing strategies, managers can draw on a range of disciplines, including the social sciences, neuroscience, and design. Marketing materials can be disseminated through various media, including newspaper and television advertisements or through the internet. The new field of viral marketing uses social networks to promote brand identity and awareness.
Related Articles
Layoffs Become a Leadership Test in Executive Education
Business schools say managing job cuts with clarity, fairness and empathy is now a core leadership skill.
Network, Learn, Lead: The Power of Executive Education
By Seb Murray on Nov 15, 2024
There is a wide range of benefits to a career from an executive education, including expanding your network and gaining practical skills. The key is to make the most of the experience while completing the degree and not leave behind those important contacts.
Executive Courses vs. MBA Programs
By Seb Murray on Jun 06, 2024
In business education, two distinct pathways stand out: executive education courses and MBA programs. Understanding the difference is crucial for prospective students to make informed decisions.
How to Make Custom Executive Courses Successful
By Seb Murray on Nov 03, 2022
Tailored programs can deliver huge benefits for the individual and the employer, but they require careful planning and design
