Marketing
Marketing is the set of activities done by a business to promote its products or services. These activities can include customer identification, advertising, branding, and promotion. For managers, effective marketing can directly translate into better sales and customer experience improvements. In developing marketing strategies, managers can draw on a range of disciplines, including the social sciences, neuroscience, and design. Marketing materials can be disseminated through various media, including newspaper and television advertisements or through the internet. The new field of viral marketing uses social networks to promote brand identity and awareness.
Related Articles
Short, Modular Courses Gain Ground in Executive Education
Rising time pressure, shifting career paths and rapid technological change are driving demand for shorter, stackable executive education formats.
Layoffs Become a Leadership Test in Executive Education
Business schools say managing job cuts with clarity, fairness and empathy is now a core leadership skill.
The Most Popular and Newest Executive Courses in 2024
By Seb Murray on Jul 17, 2024
Executive education is always evolving, in response to the needs of the business world. And, in 2024, top business schools around the world are offering innovative programs that cater to the demands of modern executives. These programs focus on essential skills such as leadership, digital transformation, sustainability and global strategy, reflecting the current trends and challenges in the business landscape.
Does This Logo Make My Brand Look Fat?
By Michael Filtz on Aug 20, 2020
Does today's globalized, highly-interconnected world require new approaches to branding?
