Communication
Communication can include a variety of material used for product promotion, advertising, or other public relations activities. External communication materials can be newspaper advertisements, radio spots, press releases, and television commercials; and in the past decades have broadened to include digital tools like web banner ads and social media campaigns. Communication can also refer to internal communication, as in intra-company memos, campaigns, or presentations; or the personal communication skills that are essential for successful managers and executives.
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